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Impact of the CJEU decision on online advertising addressed

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Impact of the CJEU decision on online advertising

The impact of the CJEU decision on online advertising has been addressed by Interactive Advertising Bureau (IAB) Europe.

They have published FAQs that summarise what the judgement means for the online advertising-supported internet, which pitfalls to avoid, and where to look for more detailed guidance.

The impact of the CJEU decision is that which comes as a result of the decision made by the Court of Justice of the European Union (CJEU) that the Privacy Shield is an invalid mechanism for transferring personal data to the USA.

The FAQs come as a reminder that transferring data from the EU to the US under the Privacy Shield is now not compliant. As a consequence, the FAQs recommend seeking guidance from professional advisors about looking for alternative methods for transferring personal data to the US in collaboration with the US-based partner company.

Moreover, the FAQs suggest taking stock of the data inventory of the organisation itself and of partners, as well as reviewing contracts with partners who are based in non-EU countries.

Insight

It is likely that the case will cause considerable disruption for the advertising (and other industries) which are global and interconnected. You can read the FAQs here.

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