A new study by Veritas Technologies covering six countries and 12,000 consumers over the age of 18 in China, France, Germany, Japan, the UK and the USA discovered:
- 40% of consumers hold CEOs personally responsible for ransomware attacks business suffer.
- Public apologies, fines and even prison sentences are wanted as punishment for CEOs who fail to protect their businesses.
- Consumers are increasingly well-educated about ransomware and unforgiving of businesses that don’t take it as seriously as they do themselves.
Almost half of respondents (44%) would stop buying from a company that had been the victim of such a crime.
The conclusion of the survey is that what customers are really saying is that they want businesses to avoid these situations – consumers expect businesses to have the technology in place to secure and restore their data.
Considering the likely brand damage and loss of customers that come with failing to put this into practice, the risk is simply too big for companies not to have this aspect of their systems in place.