The ICO (Information Commissioners Office) has identified a number of concerns relating to the protection of the rights of data subjects through the use of Real Time Bidding (RTB) in the programmatic delivery of digital advertising.
The DMA and ISBA (an industry body representing UK advertisers), in consultation with the ICO, have published a Seven-Step Ad Tech Guide intended to support UK businesses actively engaged in programmatic delivery of digital advertising to help ensure compliance with data protection laws. It sets out seven steps to take to ensure they comply with data protection law and demonstrate understanding of the ICO’s concerns. The steps cover:
Education and understanding
Special category data
Understanding the data journey
Conducing a DPIA
Auditing the supply chain
Measuring advertising effectiveness
Alternatives to third party cookies.
As the guide says, it’s worth noting that some EU data protection regulators interpret the law slightly differently.
I’m thrilled to have signed off on the CSaaS offering. I’m looking forward to having the most complete cyber security package for the mid-market and continuing our successful working relationship with norm.
CSaaS allows me to step away from multi-vendor management as the Security Operations Centre coordinates all of the technology for me.
The biggest factor was that they had a data protection lawyer in-house who worked for them, which meant there was someone we could directly go to with specific questions about the (GDPR) regulation.
We were in the market for an independent Data Protection Officer service that was well versed with both UK and EU regulators. We’re thrilled to have acquired this service knowing that an expert is available 24/7.
Norm’s penetration testing layer, along with the suite of CSaaS modules has enabled MA to exceed all its audit requirements for its major clients.
The speed of your Data Protection Officer’s response was very impressive – it was far quicker than I would have expected even from an in-house DPO